NESAMOVITIY BRAND
ABOUT THE PROJECT
The NESAMOVITIY BRAND approached KOSHA with a request to create references for a photoshoot to convey the brand's mood and positioning. Brand also wanted us to show them how to use photos on Instagram design.
The brand positioning is high-quality, minimalistic, and comfortable clothes for ladies. The designers carefully consider every element of apparel in order to highlight the girl's figure.
The brand goal is that a girl has to always feel confident in each situation and always have something to wear.
This brand is about minimalism, comfort, elegance, high-quality outerwear and underwear clothes.
The brand has a well-defined positioning, but they have no idea how to convey it effectively through photos, so we decided to help them with it and show how to use that photos on Instagram design.
To show that our clothes can be worn for different situations, we chose photographs in different locations and with different stories.
We also offered detailed photos to show the products up close.
We added examples of “aerial” photographs to make the visual not so loaded with details.
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