CARESSANT FLOWERS
ABOUT THE PROJECT
The CARESSANT FLOWERS approached KOSHA with a request to rebrand and create a new Instagram page with gentle design based on the new brand positioning.
CARESSANT FLOWERS is a brand that creates pretty bouquets for girls, paying special attention to the quality, freshness, and specialty of flowers. Each bouquet of the brand is a word about the most tender feelings of the giver to a person, which are very difficult to explain in words.
Each bouquet is created individually, based on what the person wants to explain to the person to whom this bouquet is intended.
Extraordinary passion? Combinations with rare flowers and red exotic.
Love from the heart? Lush bouquets with the most delicate flowers.
Friendly relations? Something bright and out of the box.
The brand has an existing positioning but wants to change it and do new branding.
A flower shop that was sassy and street-smart wants to be gentle and light.
The owner wants to have a profile which convey the atmosphere of friendship and pleasant moments, which will definitely not be without his special bouquets.
Every bouquet is a collection of emotions, not just flowers
The brand had an existing positioning but wants to change it and do new branding.
A flower shop that was sassy and street-smart wants to be gentle and light.
The owner wants to have a profile which conveys the atmosphere of friendship and pleasant moments, which will definitely not be without special bouquets.
The brand had positioning as a «street brand with unique and vibrant floral arrangements». Later the brand owner decided to completely change marketing and add depth of meaning. New marketing idea led us to create an entirely new and airy design that shows emotions and gentle feelings.
What did we change?
— changed the bold and flashy design into a subtle and light one;
— selected neat fonts;
— added photos of customers to make a profile more emotional;
— changed the brand colors.
