LIVELY DOG
ABOUT THE PROJECT
The LIVELY DOG approached KOSHA with a request to design the brand's Instagram account from the beginning, adding style and positioning to the profile.
The brand develops a culture of friendship and a good relationship with the dog. The brand wants to teach how to raise and care for a dog, so your furry friend can have a happy life.
The brand goal is to show that a dog is not just a pet, but a true friend, so you should treat him properly.
The brand mission is to develop a friendly and healthy relationship between the owner and his furry partner.
DESIGN & CREATIVITY
The brand had no corporate identity, so we had to find the perfect solution and create an interesting profile design.
The conditions were:
— black, white, and acid lime colors;
— minimalistic, simple, and unique style;
— more text describing love, jokes.
«Please choose a simple design that I'll be able to create what I want and make it unique by myself.»
The main elements of the Instagram feed were photographs of dogs in various situations. We suggested to use black and white photos to hide inappropriate colors.
We decided to add text elements, photos with stories of people and dogs, acid lime elements.
Dogs are true passion!
that's why we've created a design as close as possible to sincere love for fluffy
CONCEPT
We chose simple and concise solutions for design that our client can repeat. We have also given all the necessary information on how to do it.
For the stories of the owners and their fluffy dogs in the blog, we suggested using their photos, text, and a background for the text.
We used just text for some post designs, we suggested different variations of the text layout and explained how to use its hierarchy to attract attention.
For the stories design, we also chose simple solutions in the colors and style of the brand.
VIDEO SOLUTIONS
We decided to make a simple video by adding voices, text, and music. Some videos were just with music.
The main task of any video is to be simple and convey the brand positioning.