GLOBALBUD UKRAINE
ABOUT THE PROJECT
The GlobalBud Ukraine approached KOSHA with a request to redesign the brand's Instagram account, adding style and positioning to the profile. The brand also asked for full account maintenance on an ongoing basis.
GlobalBud Ukraine is a brand that provides services in the construction industry.
«It's easy to build with us» is the main slogan of this brand. The company accompanies the client at all stages of construction: from planning to commissioning.
To create the new concept, it was necessary:
— create a design that would tell about the seriousness of the approach to work and the simplicity of cooperation;
— convey succinctly the main colors of the brand in the design, add Ukrainian patriotism to the feed;
— combine style, simplicity, lightness, and strictness in design.
Step 1 – studying the positioning of the brand and finding out the key points;
Step 2 – competitor analysis and search for suitable references to create a unique brand design;
Step 3 – creating a brand book showing the main values of the brand;
Step 3 – providing analysis results to the client with suggestions for Instagram profile design.
After market analysis we created an unique design system that shows the positioning of the brand and distinguishes it between competitors.
We created a content strategy and a visual concept beforehand, and we created special templates for brand's stories and posts.
REDESIGN
We incorporated sharp angles and straight lines that convey the brand's responsibility and its serious approach to work. However, to convey comfort and simplicity in collaboration, we also included rounded shapes, "soft" and handwritten fonts.
The client wanted to show patriotism and the brand's connection to Ukraine, that's why we added yellow and blue elements to the design, country photos.
Upon analyzing competitors' post designs, we determined that they use simple photos. Therefore, the decision was to create a feed with a design emphasis while retaining the core brand colors: yellow, gray, beige, blue, black, and light blue.
We also have created and continue creating ad creatives for Facebook Ads
