SKIN THEORY
ABOUT THE PROJECT
The SKIN THEORY approached KOSHA with a request to create a unique style for Instagram page and do full Social Media Marketing. The brand promote an idea for a philosophy of caring about skin of the face and body. It stands against artificial beauty achieved through fillers and injections.
Brand promotes that high-quality and delicate self-care isn't hard and doesn't require a lot of effort. «Love for others begins with love for yourself» is the main brand's thought, that's why SKIN THEORY wants to show how to love yourself properly.
The main mission of the brand is to convey the idea of natural beauty and self-love.
SKIN THEORY has a strong brand positioning and wants to promote it in social media.
KOSHA's task was to develop branding for the Instagram page and create content prototypes for future management.
Client's main request:
• aesthetic and minimalistic design;
• slim lines and gentle details;
• convey an atmosphere of self-care;
• select delicate colors and elegant fonts.
To convey the atmosphere and mission of SKIN THEORY, we chose various photographs and added a minimalistic design that shows the brand's aesthetics.
We chose photos of the atmosphere, products, people, detailed photos. Selected design broadcasts the brand's positioning, distinguishing it from other competitors and attracting the attention of potential customers.
We selected fonts, color palette and graphic elements based on the wishes of the client
Your beauty shines from within
For profile design, we chose:
— photos with people to convey emotions and atmosphere;
— product photos to be able to present them to potential customers;
— text design to highlight important information and useful posts;
— additionally, photos of textures, and detailed images.
After creating an approximate color layout of the profile, we created perfect design
The task was to make it not only “beautiful”, but also interesting for subscribers to follow the account on Instagram. We made a design that matches the main headings of the brand: care, products, and the brand.